How Three Students From Vietnam Created a Lollapalooza Idea That Impressed Highdive's Mark Gross

Every quarter, Breaking and Entering Media hosts the Crowbar Awards, a $1 global student advertising competition designed to help aspiring creatives build their portfolios, solve real-world briefs, and get their work reviewed by some of the industry's top creative leaders.The highest honor awarded each quarter is the Blue Crowbar, given to the single best submission across all entries.This quarter's Blue Crowbar winners came from RMIT University Vietnam.In this episode, Geno Schellenberger sits down with Vy Tran, Nguyen Minh Ngoc, and My Phung, alongside Highdive Co-Chief Creative Officer Mark Gross, to break down the campaign that earned them Best in Show.The brief challenged students to help Lollapalooza differentiate itself from Coachella by showcasing a deeper and more authentic music experience.The team's solution was a custom Monster Energy can capable of capturing festivalgoers' heartbeats and transforming those heartbeats into music, creating a soundtrack generated by the crowd itself.Mark explains why the idea immediately stood out, how creative leaders evaluate student work, and what aspiring creatives can learn from the campaign.View the winning campaign deck here: https://www.crowbarawards.com/previous-winners 💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media 📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: [email protected]