How Ties to Ethnic Communities Influence Global Firm Expansion

For companies that want to expand abroad by serving their own ethnic groups there is a dual entry strategy that can be deployed according to Wharton research. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Aug 3, 2018

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How Ties to Ethnic Communities Influence Global Firm Expansion

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