How Tiffany Cooley Wins Clients Through Referrals and Partnerships

In this episode of Founders Future, with host Olivia Sammons, Tiffany Cooley shares her journey from serving as a Chief Marketing Officer in the retail and DTC space to launching her own consultancy focused on helping founder-led brands scale sustainably. With a career spanning multiple growth stages and industries, Tiffany built deep expertise in brand strategy, customer acquisition, and retention—ultimately leading her to create Brand & Growth Co. to support early-stage and high-growth companies in building strong, lasting brands.Tiffany dives into her hands-on approach as a fractional CMO, working closely with founders to refine positioning, evaluate product-market fit, and implement scalable growth strategies across channels. She shares how referrals, strategic partnerships, and LinkedIn have driven her client acquisition, along with her experience supporting private equity firms in marketing due diligence. As she looks ahead, Tiffany is focused on scaling her business through team expansion, refining her service model, and balancing high-touch strategy with execution—while staying committed to helping brands grow with intention and impact.Connect with Tiffany Cooley:🔗 LinkedIn: https://www.linkedin.com/in/tiffanycooley