How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo

from Growth Masterminds: mobile growth podcast · host Singular

With over a billion people on TikTok, there’s a lot going on. In this episode of Growth Masterminds, we chat with M&C Saatchi’s Jennifer Sudo, who just completed a study on TikTok users. What she found:  Over 90% of TikTokkers buy or are willing to buy products they see on TikTok TikTok can make the most mundane product go viral TikTok ads shouldn’t really be ads at all Authenticity wins TikTok is evolving into something like Home Shopping Network or QVC TikTok is the new Google for millions of young people

Episode metadata supplied by the publisher feed · Published Mar 3, 2023

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How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo

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