How TikTok Revitalized This Pandemic-fatigued Merchant

In June 2019, Cesar Torres joined us to share the unusual story of how he turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand.Then, the pandemic hit and he experienced what we all did: the crushing desperation of not knowing what's going to happen. He understandably became increasingly demoralized... until he found his voice again through TikTok and Twitch.It's a compelling, unusual, and ultimately inspiring story from a lovely person.Cesar is the author of two sci-fi book series: The Coil and How to Kill a Superhero. He is also the CEO and Designer of LED Queens fitness apparel, which is a direct spinoff from both of his book series. He earned his journalism degree at Northwestern University and a computer science masters degree at DePaul University. He's currently based out of Chicago.Show LinksLED Queens - Cesar says to check it out on Mobile for the best coupon via SMS.JULY 2ND, 2019 E228 with CesarLED Queens Gaming (@ledqueens_gaming) | TikTokLED Queens Gaming on TwitchCesar's top 3 app picks: Privy, Smile.io, Return Magic, Fraud KillerSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.