How TikTok Turned Bands Into Arena Acts | Stef Pascual

This week we’re joined by Stef Pascual, VP of Audience Development and Paid Media at Concord. We talk about how bands actually break online, why going viral doesn’t always mean you’ve built real fans, and what happens behind the scenes when a song suddenly starts blowing up on TikTok. We also get into the campaigns behind Ghost, Pierce The Veil and Ice Nine Kills, how labels decide where to spend money, why most bands get social media wrong, and what artists should be doing if they’re trying to grow without a massive budget. A really interesting episode if you’re in a band, work in music, or just want to understand how the industry actually turns online moments into proper careers. Just search UPRAWR podcast wherever you listen. Follow us to see Behind The Scenes:  Jack - https://www.instagram.com/jack_uprawr/  Joe - https://www.instagram.com/joe_davis77/