How TNT Sports & Eurosport are broadcasting the Tour de France

In this episode of the Broadcast Sport Podcast, Warner Bros. Discovery Sports Europe VP of cycling Guy Voisin talks about the challenges of bringing viewers closer to top cycling competitions. Guy was speaking during the Tour de France, which is still running when this podcast first comes out, giving a view into how the broadcaster produces the tent pole road cycling competition for TNT Sports, HBO Max and Channel 5 viewers in the UK as well as Eurosport across continental Europe. Listen to hear how taking the event exclusive in the UK has gone, their work with Channel 5 on free-to-air highlights, producing content for the wide range of languages and cultures across Europe, and what Guy thinks could be done to grow cycling viewership. After listening, don’t forget to subscribe to the Broadcast Sport podcast to hear more episodes like this. Hosted on Acast. See acast.com/privacy for more information.