EPISODE · Aug 26, 2025 · 20 MIN
How to 2X Your App Retention With This Overlooked Ingredient
from App Marketing by App Masters · host Steve Young
Want to instantly double your app retention? 🎵In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.You’ll discover:✅ How music impacts user behavior & session length✅ Real-world data: 1.7x–2.5x lift in D90 retention with music✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)✅ The hidden challenges of licensing—and how Feed.fm solves them✅ Practical tips to integrate music into your app without huge costsWhether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/📌 Work with us: https://appmasters.com📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy*********************************************SPONSORSEveryone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Apps are shifting billions. Timing is everything. iOS users are your VIPs.If you're in e-commerce and still running last year's playbook, you're already behind.The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
What this episode covers
Want to instantly double your app retention? 🎵In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.You’ll discover:✅ How music impacts user behavior & session length✅ Real-world data: 1.7x–2.5x lift in D90 retention with music✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)✅ The hidden challenges of licensing—and how Feed.fm solves them✅ Practical tips to integrate music into your app without huge costsWhether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/📌 Work with us: https://appmasters.com📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy*********************************************SPONSORSEveryone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Apps are shifting billions. Timing is everything. iOS users are your VIPs.If you're in e-commerce and still running last year's playbook, you're already behind.The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
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How to 2X Your App Retention With This Overlooked Ingredient
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