How to A/B Test App Icons on iOS episode artwork

EPISODE · Apr 8, 2025 · 14 MIN

How to A/B Test App Icons on iOS

from App Marketing by App Masters · host Steve Young

App Icon A/B Testing in Xcode (Step-by-Step Tutorial) — Increase App Downloads with Better Icons!Wondering how to A/B test your iOS app icons to see which one drives more downloads? In this video, we break down everything you need to know — from Xcode setup to App Store Connect to running a real A/B test for your app icon.👨‍💻 Joining me is Justin Allen, indie developer and member of our community, who shares a developer-friendly guide to set up multiple app icons A/B test.📲 Whether you're a marketer or a dev, this guide helps you:✅ Set up multiple icons in Xcode✅ Configure and name them correctly✅ Submit your build for A/B testing✅ Use Apple’s native tools to see which icon performs best✅ Test icons even during pre-order!This is the ultimate A/B testing tutorial for app icons—perfect for indie developers, app marketers, and anyone looking to boost their app store performance!Learn more about Justin and his apps: https://logicalmagic.techFollow him: https://x.com/JJAllenTechWork with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

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How to A/B Test App Icons on iOS

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