How to Actually Build Culture | Tiger de Souza

We say we want “nice” cultures, then wonder why people burn out.Tiger de Souza, People leader at Samaritans, reveals how charities and mission-driven teams can balance purpose, limited resources, and real human support without losing clarity or standards.What you’ll learn:Why “nice” cultures exhaust people and why kind cultures performThe 4 leadership principles Samaritans use (accountability, empowerment, inclusion, connection)How to equip managers for monthly, meaningful performance conversationsHybrid/volunteer culture at scale: 20,000 volunteers, new norms, real psychological safetyWhere AI helps ops, but can’t replace human connection in crisisIf you lead people (in charities or beyond), this conversation will reset how you think about culture, performance, and wellbeing.👉 If this helped, subscribe and share with a leader who needs it.