How To ACTUALLY Win a CoOp Listing and Drive an Insane Rate of Sale

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMackenzie Jones - https://www.mackenziejones.co.uk/GS1 - https://www.gs1uk.org/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Life is a little crazy. So today's episode is a repost from one of our most downloaded episodes of all time The AMAZING Rebecca Oliver-Mooney who heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.ON THE MENU:1. How to sell your brand story in a language that actually speaks to a buyer - always ask “so what?2. How to smash a buyers meeting without kantar and nielsen data - understand your shopper3. how brands can find their unique brand d.n.a. in crowded categories - who do you want to be at the dinner party?4. why too much distribution can be a problem and what to do about it - quality vs. quantity of distribution5. what to do when you’re about to be delisted - how to navigate that conversation with your buyer🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)