How to align Marketing & Sales with Laura Erdem

from The Executive Brand Podcast · host Finn Thormeier

Laura Erdem is the Sales Manager at Dreamdata. We'll dive into how Dreamdata aligns Marketing and Sales and more:- Are MQLs the right metric for optimizing?- What does a good lead handoff look like?- How important is Speed to Lead?- Should the Sales & Marketing functions be owned by 1 person?Laura's Linkedin: https://www.linkedin.com/in/lerdem/Dreamdata: https://dreamdata.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

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This episode is 52 minutes long.

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This episode was published on March 21, 2024.

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