How to announce pricing changes

Pricing changes are important for ALL software companies, but they're also tricky to roll out. Why? Because you could potentially lose a big chunk of your customers to your competitors. In this episode, I talk about the 4 steps you should take to ensure a smooth rollout of new pricing for your customers and your business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madhavbhandari.substack.com