How to Apply Big Brand Thinking to your own Life & Work - Mindvalley’s Strategist Breaks It Down episode artwork

EPISODE · Jul 23, 2025 · 46 MIN

How to Apply Big Brand Thinking to your own Life & Work - Mindvalley’s Strategist Breaks It Down

from Simerjeet Singh Podcast · host Simerjeet Singh

Our next guest is Jeffrey Perlman - The Branding Genius Behind Two Global Movements - From Zumba to Mindvalley🎙️ Welcome back to The Beginner’s Mind Show—where we dive deep into the minds that move the world.And we’re back with a bang.This episode features Jeffrey Perlman—visionary brand strategist, former CMO of Zumba, ex-Chief of Strategy and Partner at Mindvalley, and founder of Lucid Rock. He’s the creative force behind two of the most successful wellness brands on the planet.🔥 What you’ll learn in this conversation:- How to build meaningful brands in a noisy marketplace- The truth about personal branding (no expensive course required)- How to generate creative ideas—even if you think you’re not creative- The emotional essence behind iconic brands like Zumba & Mindvalley- Why creativity, courage, and consistency are the new power trio in branding- How AI is reshaping (but not replacing!) the creative processSimerjeet Singh—a global keynote speaker on innovation—hosts this power-packed episode as the Beginner’s Mind Show returns. It’s a raw, real, and refreshing deep dive into branding, creativity, and personal evolution.💡 If you're an entrepreneur, creative, coach, corporate leader, or someone trying to build a purpose-driven brand, this one’s for you.🎧 Watch it. Reflect. Take notes. And share your favorite insights in the comments.About the Guest:Jeffrey Perlman helped scale Zumba to a $550M global fitness brand across 186 countries and led strategy at Mindvalley as it became the world’s largest personal growth company. Today, he helps entrepreneurs and changemakers create brands that spark global movements.About the Host:Simerjeet Singh is one of the top keynote speakers in India, a global expert on innovation, and host of The Beginner’s Mind Show—where curiosity meets clarity.#BrandingMasterclass #PersonalBranding #MotivationalSpeakersForCorporateEventsInIndia #TopMotivationalSpeakersInIndia #JeffreyPerlman #SimerjeetSingh #ZumbaMarketing #MindvalleyStrategy #InnovationInBusiness #CreativityInTheAgeOfAI #UnstoppableBrands #BrandStrategyIndia #LucidRock #BeginnerMindShow

Our next guest is Jeffrey Perlman - The Branding Genius Behind Two Global Movements - From Zumba to Mindvalley🎙️ Welcome back to The Beginner’s Mind Show—where we dive deep into the minds that move the world.And we’re back with a bang.This episode features Jeffrey Perlman—visionary brand strategist, former CMO of Zumba, ex-Chief of Strategy and Partner at Mindvalley, and founder of Lucid Rock. He’s the creative force behind two of the most successful wellness brands on the planet.🔥 What you’ll learn in this conversation:- How to build meaningful brands in a noisy marketplace- The truth about personal branding (no expensive course required)- How to generate creative ideas—even if you think you’re not creative- The emotional essence behind iconic brands like Zumba & Mindvalley- Why creativity, courage, and consistency are the new power trio in branding- How AI is reshaping (but not replacing!) the creative processSimerjeet Singh—a global keynote speaker on innovation—hosts this power-packed episode as the Beginner’s Mind Show returns. It’s a raw, real, and refreshing deep dive into branding, creativity, and personal evolution.💡 If you're an entrepreneur, creative, coach, corporate leader, or someone trying to build a purpose-driven brand, this one’s for you.🎧 Watch it. Reflect. Take notes. And share your favorite insights in the comments.About the Guest:Jeffrey Perlman helped scale Zumba to a $550M global fitness brand across 186 countries and led strategy at Mindvalley as it became the world’s largest personal growth company. Today, he helps entrepreneurs and changemakers create brands that spark global movements.About the Host:Simerjeet Singh is one of the top keynote speakers in India, a global expert on innovation, and host of The Beginner’s Mind Show—where curiosity meets clarity.#BrandingMasterclass #PersonalBranding #MotivationalSpeakersForCorporateEventsInIndia #TopMotivationalSpeakersInIndia #JeffreyPerlman #SimerjeetSingh #ZumbaMarketing #MindvalleyStrategy #InnovationInBusiness #CreativityInTheAgeOfAI #UnstoppableBrands #BrandStrategyIndia #LucidRock #BeginnerMindShow

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How to Apply Big Brand Thinking to your own Life & Work - Mindvalley’s Strategist Breaks It Down

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How long is this episode of Simerjeet Singh Podcast?

This episode is 46 minutes long.

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This episode was published on July 23, 2025.

What is this episode about?

Our next guest is Jeffrey Perlman - The Branding Genius Behind Two Global Movements - From Zumba to Mindvalley🎙️ Welcome back to The Beginner’s Mind Show—where we dive deep into the minds that move the world.And we’re back with a bang.This episode...

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