How to Ask for a Discount Without Feeling Like a Jerk

Why does asking for a discount feel so uncomfortable? In this episode, we unpack the psychology behind B2B negotiation in Israel — where the price on the tag is often 15-25% above the vendor's actual floor. Learn why not negotiating can actually signal inexperience, how to frame your ask without sounding aggressive, and why a single question like "is that your best price?" can save you hundreds of shekels. If you've ever felt that cringe when haggling with a small business vendor, this episode will reframe the whole transaction.