How to Attract Action-Takers with SEO Queen Brittany Herzberg

This episode is part one of The Long Game, a special series on The Resonance Effect.The Long Game explores marketing channels we often avoid — not because they’re harder, but because they feel heavier to start. SEO, email, blogging, and podcast guesting don’t demand constant output, yet they can work quietly in the background for years. Each episode stands alone, but together they point toward a steadier, more sustainable approach to growth.EPISODE OVERVIEWChelsea kicks off The Long Game series with SEO strategist Brittany Herzberg to unpack why SEO keeps getting pushed to the bottom of founders’ lists, and why that hesitation is costing more time and energy than it saves. Brittany shares how two clients found her via Google after a cross-country move, what SEO actually is (and isn’t), and how to get started without turning it into a massive overhaul.This conversation reframes SEO as a simple tool, not a tech nightmare. One that helps attract action-takers, support long-term visibility, and reduce reliance on daily social media output.IN THIS EPISODE YOU’LL LEARN…Why SEO feels complicated even when it isn’tThe three foundational questions you must answer before touching keywordsHow SEO supports rebrands, pivots, and long-term positioningWhy niche keywords outperform broad onesWhat to optimize first on your website (and what to ignore for now)How SEO attracts action-takers, not just passive audience membersKEY TAKEAWAYS & CONCEPTSSEO = Search Engine Optimization (or Search Everywhere Optimization)The Big 3 Questions: Who do you help? How do you help them? What do you want to be known for?Low Search Volume ≠ Low Value: Small numbers often mean higher buyer intentHome Base First: Optimize core website pages before blogs or social platformsSEO as Strategy: Prioritizing SEO doesn't just bring in leads, it also clarifies messaging, positioning, and long-term directionWHERE TO FIND BRITTANYInstagramThreadsThe Basic B PodcastResources mentioned:Keysearch (affiliate link): — use code KSDISC for 20% offCecily’s SEO case studyPodcast on confronting the Big 3 questionsWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Campaign SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit