How to Attract, Build Relationship and Convert with Content Marketing - Teacher: Nancy Nungari

Building a relationship with the people that matter to your business is extremely important. And in today's lesson, we're going to look at some of the ways you can do that with content marketing. Why content marketing is like dating and how you could take someone from not knowing you at all to ultimately buying your product or service. Here we go. Hello and welcome to the Useful Content Podcast, and today we have a new teacher in the useful content classroom. Nancy Nunguri. Hi Nancy. Hi. Hi Juma. So Nancy, we, we actually met. On the podcast collaboration Facebook group I had put out a call for, for guests, and somehow you turned up. When you saw the, post, what did you think? I was intrigued by the fact that you asked for us to have something that we can teach. caught my attention that you need to have something tangible or something that you already are using that you can teach in your class. And I think the fact that it sounded like class, it wasn't just like, Come on my podcast and talk about anything that also fascinated me, and I'm very interested in content. All things, you know, content marketing and the name of your podcast, useful content that also caught my attention. I like that you pointed out the teaching part. 'cause that was one deliberate choice that I made about how I wanted to structure the podcast. And I know you're a content person because you once owned a bookstore. How happen come about? How did that come about? Well, I'm an immigrant, so I am originally born and raised in Kenya, East Africa. And I've been in Germany for about over 25 years with some interruptions. When I first moved here, I was in the fashion industry and for a while, and then had a back injury, so, I was not able to continue working in that job anymore. So when I was at home spending a lot of time just recovering from the back injury, I read lot and back then I on, I could only get books like in the library. They have a very small selection of English books and so I quickly out of all the English books there were for me to read from our local library because TV was in German. And you know, I loved to read anyway. And so during that time is I thought what if I opened a bookshop with English books and so I'm sure I'm not the only one who has this problem. So that's how the came to be. It did take a while before that vision became reality, but I believe within less than two years, then I opened the bookshop.  That's, that's a great story.  Today we are talking about, how to build strong customer relationships with content marketing. And the way you describe it for yourself is content marketing is like dating Could you tell us why you look at it that way and why you've developed that view of content marketing? Here's the thing. I think, um, any business, whether we are from the consumer side or from, the ones who are, creating, you know, human beings, are cautious about something. We like buying things, but we don't really like being sold to. So there needs to be some kind of a relation. Either somebody told us about the product or we've been seeing it, we got some kind of information. And so I see content. Basically when somebody buys from you, there's a kind of conversion, like with dating, you get know somebody first. You know the name. You see them from afar. You think, oh, I think I like this person. There's some attraction. Then you get to know each other. Hey, what's your name? Can we exchange contacts? And then you exchange words. You're having conversations and content. The way I see it is essentially having conversations. With your audience, you know, not just telling them, buy my stuff, but adding value, just like in dating, you add value to each other a...