How to Attract Gen Z Drinkers – with Evan Blum (BrewedAt)

Gen Z isn’t drinking like their parents, so how can breweries stay relevant? 🍺📱In this episode, I chat with Evan Blum from BrewedAt about how to attract the next generation of beer drinkers and future-proof your brand.We cover:– What makes Gen Z different from older drinkers– Why experiential marketing is key to connecting with younger audiences– How to actually use social media to reach Gen Z (without cringe)– Practical steps you can take now to make your brand Gen Z–friendly👉 If you're ready to attract new drinkers and build a brand that lasts, this episode is your roadmap.