How To Attract More Of The Right Guests with Data and AI - Gina Lambright, Sojern [Sponsor Bonus]

Are you looking to attract more travelers to book a stay with you and enhance their experience when they do? If so, you'll love this episode because we're learning from Gina Lambright, VP of Marketing at Sojern, a SaaS-based travel marketing platform powered by AI and machine learning. Gina shares insights on how hospitality providers can use data to drive direct bookings, increase campaign ROI, and build long-term loyalty. You'll learn about the importance of owning and managing data well, the benefits of personalized marketing, and how Sojern is working with clients to drive results. Follow Gina on LinkedInLearn more about SojernDownload the report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands