How to Audit Your Marketing: Find What’s Working (And What’s Wasting Money)

Episode Summary: Discover the pivotal role of marketing audits in law firms with expert insights from Keith Dyer. Learn how to uncover hidden inefficiencies, optimize vendor performance, and boost advertising ROI, offering actionable strategies for sustainable growth. Key Timestamps: 00:01 – Introduction & welcome to the Law Firm CMO Podcast with host Leanne Lyon and guest Keith Dyer 00:20 – Guest bio: Keith Dyer, Law Firm CMO and founder of LexGro 00:38 – Topic: Marketing audits for law firms 00:58 – What a marketing audit entails 02:03 – Why firms assume marketing works just because they’re busy 02:26 – Attribution vs. contribution in marketing measurement 04:37 – First numbers and reports to review: intake and digital marketing 06:08 – How to identify issues in lead generation, intake, or conversion 06:57 – Red flags in vendor performance and advertising spend 08:26 – Example: Simple SEO fixes that increased signed cases 10:15 – Performing audits in-house without a full-time marketing manager 10:53 – Recommended starting points for an effective audit 12:08 – Closing remarks and call to action About the Show: *Law Firm's CMO Podcast* provides valuable insights and proven strategies for achieving predictable growth in law firms. Join us to explore the latest marketing trends, expert advice, and success stories in the legal industry.