How to avoid a publicity stunt disaster

What this episode covers

Recently, two Victoria BC groups tried to garner publicity with stunts - and failed miserably. The first, Fresh Coast Eatery, took to Instagram with a photo that was derided as fat shaming, in order to promote its healthy cuisine. The second, a stunt promoting a local comedy show, subjected white males to ticket prices double those of non-white males and females - allegedly to put the spotlight on white male privilege. What might they have done differently? I got on the air with CFAX's Mark Brennae to discuss the do's and don't's of publicity stunts.

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Frequently Asked Questions

How long is this episode of Didn't See It Coming with Marc Stoiber?

This episode is 18 minutes long.

When was this Didn't See It Coming with Marc Stoiber episode published?

This episode was published on September 22, 2017.

What is this episode about?

Recently, two Victoria BC groups tried to garner publicity with stunts - and failed miserably. The first, Fresh Coast Eatery, took to Instagram with a photo that was derided as fat shaming, in order to promote its healthy cuisine. The second, a...

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