How To Avoid Greenwashing

How to Avoid Greenwashing is episode 2 of a 3 part webinar series by Cambridge Marketing College in association with The Mindful Collective.  In this episode, Neil Wilkins talks to a panel of experts, including Nigel Clark, Brendan Llewellyn and Joe Pereira about how marketers can avoid greenwashing when marketing sustainability.  The conversation moves towards the idea of creating a marketing sustainability guidelines, similar to the equivalent of brand guidelines, with which most marketers are already familiar. Could this be the best first step on the marketing sustainability journey for businesses?