How to Avoid Numerical Malpractice

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get into the importance of context and the true meaning of what a number means in the understanding of your marketing and campaigns. Numbers are agnostic. They don't have a definition until one is assigned. So how do we make the numbers valuable and listen to their story? You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices