How to Avoid the Biggest Recruiting Mistakes in Real Estate w/ Diana Zaya

When it comes to recruiting, most real estate brokers are mass-sending the same tired, spammy, messages to agents. With all the changes real estate is going through, this isn't the time to take such a passive approach.  There are many brokerages vying for our agents' attention. If we're not delivering value, we're in danger of not attracting new talent or losing the agents we do have.  What if you had over 70 data points to help you identify exactly what agents are struggling with so you can provide solutions? What if you could find out who wants to leave while you can still do something about it? Enter Maverick Systems - a platform that gives brokers a wealth of valuable info they can use to help them succeed.  How do we craft recruiting messages that actually resonate with agents in this market? What are brokerages overlooking to their detriment?  In this episode, founder and president of Maverick Systems, Diana Zaya returns and today she shares how their tool is helping teams and brokerages provide more value.  Recruiting used to be passive. Now the landscape is more competitive, so we have to shift to actively engaging with it everyday. -Diana Zaya   Three Things You'll Learn In This Episode  -What agents will respond to Real estate brokers are either sending too many spammy, generalized recruiting messages or they aren't sending out enough messages? What's the right approach in this market?   -The biggest mindset shift brokers need to make In a super competitive recruiting landscape, you can't afford to be passive about bringing agents into your brokerage. How do you take a more active sales and marketing approach?    -Fix the leaks in your agent retention  How can Maverick Systems help brokers identify who's most likely to leave the business or go to another broker without some serious intervention? Guest Bio Diana is the founder and president of Maverick Systems, a unique data analytics and consulting firm dedicated to equipping brokerages with in-depth agent and brokerage analytics, astute data analysis and inventive strategies producing better agent recruitment and retention outcomes. Previously, Diana served as a founding team member of a real estate analytics firm, specializing in the use of data science applications such as machine learning, big data analytics, and data visualization. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation's largest and most respected real estate brokerages. Diana has served on various boards, most recently for a nonprofit that seeks to empower women to move from homelessness to self-sufficiency. She currently lends her time to leading and supporting her local business community in her beloved city of Chicago. To learn more, head to www.mavericksystems.com.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com, and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!