How to Badass Your Creative Business – In Just 7 Minutes with Pia Silva

 Learn how to stand out from the competition and stop being a 'me-too' brand Discover how to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients Find-out how to charge more than your competitors and still win the business Resources/Links: Get the FREE Price To Freedom mini-course: Calculate your key price that you MUST charge to achieve the life & business you want: www.piasilva.com/badass/ Summary Is your brand message aligned to your key audiences? Why is your brand messaging seem to transcend to be very 'generic'? Do you want that cut-through to happen? A show-stopping moment that makes people crave to know more? Then, you should probably zoom out and step back and assess your business’ best opportunities if you are willing to grow and expand. Stop trying to be everything to everyone. Do not become another 'me too' brand. Pia Silva is an entrepreneur, speaker, and author of Badass Your Brand. She helps service businesses badass their brand and business to scale their freedom with profit. She is a weekly Forbes contributor and has been featured on MSNBCs Your Business, Entrepreneur On Fire, and the UGurus and Million Dollar Women Summit. In this episode, Pia shares how she helps creative services business owners uplevel their brand to the point where they have freedom from profits. Check out these episode highlights: 01:38 – Pia's ideal client: "One to three-person creative service businesses who are super badass at what they do." 01:51 – Problem Pia helps solve: Generic, unprofitable business, overworked, underpaid, always looking for clients because they're so generic, and they just fade into a sea of sameness. 02:45 – Typical symptoms that clients do before reaching out to Pia: "Well, they are frustrated that they are so good at what they do and their clients are so happy and yet they're working all the time and they're not making enough money. They're always pitching for work, and they're not always winning it. All their projects go out of scope, they never end on time. They never feel like they're getting paid enough. They can't charge what they need to make cents. And they never know where their next client is coming from." 03:47 – Common mistakes people make when trying to solve that problem: "They are often casting a wide net. So, I need more clients so I'm going to try to work with everyone. I'm going to bend myself to try to pitch to every potential project. I need more clients and more revenue; I'm going to offer lots of services. Here's a menu of services that can do whatever you want, here, pick off my menu of services. Because of either of these things, they don't own anything. So, they are not owning whatever it is that makes them so badass. Instead, they're trying to be whatever they think their potential clients want them to be, which is why they're so generic and so lost in a sea of sameness." 05:17 – Pia's Valuable Free Action(VFA): Look at where you provide the most value and what you love to do most. And look at all your past clients and pick out the ones that have been most successful and see if you can focus wherever that all intersects because that's where you should start looking to focus and niche. 05:51 – Pia's Valuable Free Resource(VFR): FREE mini-course: Calculate your key price that you MUST charge to achieve the life & business you want: www.piasilva.com/badass/ 06:46 – Q: "What's the most important part of having a badass brand and a badass business?" A: Having the guts to go all the way with what...