How to Balance Profit with People and Planet with Rupen Desai of Dole

Rupen Desai, CMO of Dole Sunshine Company, talks about a world in which we stop considering shareholders' profits above all else and start considering the overall global benefits of business decisions to the environment and to human rights. He insists that while profit should not be the end all be all of business, true sustainability does not need to come at its expense. If you are curious about how to shift your business towards being truly purposeful and doing better for the planet and its people, this is the conversation for you.Dole has produced some pretty remarkable advertising in the last few years. To see their Malnutrition Facts campaign: https://www.youtube.com/watch?v=-ZSBEyblzw0. Learn more about Dole’s mission here: https://sunshineforall.com/en/our-promiseScratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.Find Rival online at www.wearerival.com. Find Eric on LinkedIn and tweet him @efulwiler.Say hi at [email protected], we’d love to hear from you.  Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.