How to Be a Data-Driven Business

When taking steps to make your business data-driven, seemingly small actions can have a massive impact. In this episode, Path for Growth coach Matt Aiken walks us through 6 of those small actions you can take to start identifying, collecting, and using the data that matters most for the outcomes you’re trying to achieve. He and Alex also provide advice for getting your team on board with these changes, and they share some examples of how data has informed their work at Path for Growth.  Want a clearer picture of what’s working in your business—and what needs attention? Take the free 12 Fundamentals Assessment for a personalized score and your clearest next step: 12fundamentals.comEpisode Recap:Nothing small, when done right, is actually smallGet clear on your desired outcome and how you will measure it Identify the processes associated with that outcomePick 1-3 attributes that will have the biggest impact on your outcomeKnow the difference between lead measures and lag measuresIdentify a metric owner — and don’t let it be you! Set your target for the metric Determine a rhythm to update and review the data Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.comResources:Follow the podcast on Apple or SpotifyTry Path for Growth 1on1 Coaching Free for 14 DaysDownload the Free Reading GuideJoin us for our 2025 Experience – Long Game Leadership Listen to “Grow Your Business with Better Data”Connect with our Founder Alex Judd on LinkedIn and Instagram