How to Be a More Media-Savvy Author (with Paula Rizzo)

The first job of a writer is to actually write their book. The next is to promote it. But getting in front of a camera or microphone and talking to a live audience isn't as easy at it may sound, and authors who are used to having thousands of words in a book to lean on may need to come up with just a few minutes of sound bites to help them get their point across. In this episode of "Writer's Digest Presents," content editor Michael Woodson chats with media coach and author Paula Rizzo about why it's important for writers to learn to be media-savvy, the different kinds of media that can help them promote their work, and how to have every possible answer ready in their back pocket.