How to be a SEO Manager and How AI Could Change the Industry

Search Engine Optimization (or SEO) is one of the most important marketing channels. When done correctly, you not only drive more traffic to your website, but you can attract higher quality visitors who are looking for something specific. Ultimately this results in more conversions for your website (or social channel) and pipeline for your business. However, will AI impact your SEO success? How can you protect yourself from penalization or content stealing from competitors? Today we will be joined by Mike Shaw, a SEO Manager for Lego Education. He'll talk to us about not only the ins-and-outs on how to be an outstanding search engine optimization manager, but how the landscape of SEO can be impacted by AI.