How to be a small college | November Book Club Meeting

What does it really mean to be a small college—and to thrive as one? In this special Book Club Edition of the Education Marketing Leader Podcast, host Chris Rapozo sits down with Dr. Gary Daines, author of How to Be a Small College, along with regular EML Book Club members from across higher ed and the agency world. Together, they unpack the “growth or die” mindset that dominates U.S. higher education and explore a more sustainable, mission-driven alternative focused on community, clarity, and authentic excellence.🧠 Key TakeawaysGrowth isn’t the only measure of success. Dr. Daines challenges the assumption that bigger is better—arguing that excellence, focus, and community impact define true institutional health.Mission-fit over market-share. Serving “the right students” means aligning programs, people, and messaging with the institution’s authentic purpose.Leadership as teaching. Effective presidents and administrators act as teachers—modeling learning, transparency, and reflection in every communication.Operational wisdom matters. From resource alignment to avoiding “amenities bloat,” sustainability requires discipline and courage to say no as much as yes.Community impact is the ultimate ROI. The most meaningful success stories aren’t always from Wall Street—they’re from graduates strengthening their local communities.💬 Featured VoicesDr. Gary Daines, author and interim president, Salem Academy and CollegeChris Rapozo, host, Education Marketing Leader PodcastRafi Dersimonian (ERI Design)Jill Whitaker (Southern Utah University)Troy Singer (Ring Digital / The Higher Ed Marketer Podcast)Jeff Ebbing (Southeastern Community College)Pablo Mora (University of Santiago, Chile)Denise Nunley (Arizona Christian University)Patrick Anderson (Chepers)🔍 Conversation HighlightsThe “Apple Watch Analogy” of endless growth goalsHow to advocate for right-sizing without sounding anti-growthThe tension between prestige and purpose—status vs excellenceFaculty of Attention: focusing on what matters mostReal-world stories from campuses around the globe navigating trust, leadership, and community crises📚 Next UpDecember 4 Book Club Meeting: The Go-Giver by Bob Burg — a timeless business parable about giving first to grow. Bob Burg himself will join the live discussion for a 30-minute Q&A.Connect & SubscribeFollow the Education Marketing Leader Podcast wherever you listen. 👉 Join the EML Book Club and get your next read at https://www.linkedin.com/groups/13140172/Connect with Chris Rapozo on LinkedIn for upcoming sessions, insights, and community updates.