How to be a Tech Disruptor in One of the Oldest Sports Industries of our Time

from Play It Smart · host Alexej Pikovsky

In this podcast episode we dive deep into Pegasus, a pioneering SaaS platform transforming the equestrian event management industry. Sam, the founder, takes us through the company's vision of becoming the global operating system for the equestrian economy. Learn about their unique journey from bootstrap beginnings to launching with potential, powered by a strong marketing strategy and deep industry insights. Discover the challenges and triumphs of developing such specialized software, their strategic approach to market entry, and how they plan to dominate this niche yet lucrative industry. Perfect for tech enthusiasts, aspiring founders, and anyone with a passion for SaaS and equestrian sports.🔍Timestamps:00:00 Introduction and Welcome00:07 Overview of Pegasus and Its Vision01:46 Event Management System Features03:12 Marketplace and Future Plans05:29 Founder's Journey into Equestrian Tech05:48 Building the Business During COVID08:23 Initial Challenges and Launch11:51 Marketing Strategy and Brand Building13:24 Podcasting as a Growth Tool18:44 Personal Podcast Preferences23:14 CrossFit and Business Insights27:53 CrossFit's Unique Business Model29:20 The Appeal of CrossFit Competitions31:01 Marketing Strategies in Sports33:05 Building Pegasus: A Journey of Trust and Relationships36:06 Soft Launch and Customer Feedback38:57 Challenges and Strategies in Scaling43:06 The Role of Venture Capital46:03 Lessons from a Founder Couple52:41 Contact and Final Thoughts-- LINKS -- ► Show Notes: http://nuoptima.com/saas-podcast/pegasus-sam-baynes🔗 Follow NUOPTIMA:LinkedIn: https://www.linkedin.com/in/alexej-pikovsky-9743701/Website: https://www.nuoptima.com 🔗 Follow Sam:LinkedIn: https://www.linkedin.com/in/sam-baynes-1b039013b/Website: https://www.thepegasus.app/🔔 Stay Updated: Turn on notifications to never miss our latest videos on growth tactics in SaaS, trends, and business insights.

Episode metadata supplied by the publisher feed · Published Jul 1, 2024

Embed this episode

Attribution link and audio player

Ready to play

How to be a Tech Disruptor in One of the Oldest Sports Industries of our Time

0:00 56:35

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Play It Smart?

This episode is 56 minutes long.

When was this Play It Smart episode published?

This episode was published on July 1, 2024.

Can I download this Play It Smart episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!