How To Be a "Unicorn" Of Both Marketing and Time Management with Alexandra Sifton, Futureproof Inc

In this episode of the Makeshift CMO, Bruce sits down with Alexandra Sifton, the owner of Futureproof, specializing in defining marketing direction and repeatable processes for startups and SMBs looking to grow.  Ali is the definition of "Fractional Marketing Director". She can help define your product, set marketing strategy while organizing and optimize your paid ad campaigns, write website and blog copy and more.  Along the way, this episode will hopefully teach you a bit about bootstrapped marketing, time management and why no matter what, marketers should presume positive intent. Oh, and also read historical fiction to avoid burnout.  Learn about what Ali and Futureproof do at meetfutureproof.com