How to be authentic and PR skills for the future

In this episode, I have two chats for you. 1) We delve into the future of PR, the impact of technology, and the integration of various functions within organizations with Lucy Newcomb from Salt and Shein, an executive recruitment company focused on PR-related roles 2) We talk about authenticity with fearless podcaster, Dr. Rita Jablowski. Her no-nonsense approach has gained her a dedicated fan base despite the fact she makes the show all by herself. So what can PR people learn from her about developing a connection with an audience through "authenticity"? Note: The chat with Rita contains some candid conversations and some language that may not be suitable for all audiences but it does reflect how being authentic allows you to connect with a target audience who want that.