How to be crystal clear on the clients' objectives

It might seem like a basic concept, but all too often sales professionals don't have absolute clarity in relation to their clients' objectives. On this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson discuss the importance of being on the same page as your clients with Russ Easther, founder of Digital Brief. They cover how you must establish ground rules with your clients from the get-go, what to do when the clients choose the wrong metric to measure objectives, and how to control the conversation to create a symbiotic relationship with your clients.