How to be more engaging - Scott Gould
An episode of the Why Small Business Matters podcast, hosted by Northumbria University, titled "How to be more engaging - Scott Gould" was published on March 2, 2023 and runs 41 minutes.
March 2, 2023 ·41m · Why Small Business Matters
Episode Description
Engagement is a word many of us hear in business on a daily basis, but what IS engagement?!
Formerly a church minister, he literally wrote the book on how people engage with ideas, things, and each other, working with organisations such as the United Nations and Microsoft.
Scott joins Dr Matt Sutherland to talk about creating better engagement, for both employees, brands, customers and your community in general. Discover the differences between awareness and selling, the power of clarity, simplicity and communication.
In this podcast Scott also shares 3 unlikely things you can do today to improve engagement in your business!
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