How to be More Human with Automation

Automation is a process that helps in achieving a goal or task without the need for human intervention. Though it has become more mainstream in recent years due to its ability to reduce costs and increase productivity, it can also have a negative impact on the business if not implemented properly. It is easy to lose the human connection and rapport needed to build a loyal client base. Join this conversation with Kay Peacey and learn how to be more human in your business automationKay is a Certified ActiveCampaign Consultant and the official ActiveCampaign super-user. She is also a world-leading ActiveCampaign training specialist, with 1000s of businesses who have relied on her for help with their ActiveCampaign accounts. And because Kay is a lifelong teacher, her joy comes from empowering businesses to fix these problems themselves, so they can manage their own ActiveCampaign accounts confidently and successfully without losing the human touch in the automation process. This is a conversation you do not want to miss!Let’s jump in!What You Will Learn: 00:00 This week’s theme song00:24 Episode intro and a quick bio of the guest, Kay Peacey03:39 Kay’s backstory and how she came into the active campaign 05:27 Finding your purpose06:09 Starting your business, whether you are 16 or 6108:12 What is automation when it comes to business 10:06 Examples of automation that businesses can look at12:07 The dark side of automation15:48 Doesn’t automation put a barrier between us and our audience? 21:04 The differences that Kay brings in her client’s businesses27:22 Check everything. Automation fails!29:32 Why Kay loves active campaigns and the need to embrace it 33:06 The best ways to reach out and connect with Kay36:23 Ending of the showHelpful Resources: Video Engagement PlatformText Expander and AutofillActiveCampaignShow Notesiag.me/198Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.