How to be Power Collaborator: An Agency Perspective

What this episode covers

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Marketecture: Get Smart. Fast.?

This episode is 18 minutes long.

When was this Marketecture: Get Smart. Fast. episode published?

This episode was published on May 19, 2025.

What is this episode about?

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's...

Can I download this Marketecture: Get Smart. Fast. episode?

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