EPISODE · May 19, 2025 · 18 MIN
How to be Power Collaborator: An Agency Perspective
from Marketecture: Get Smart. Fast. · host Ari Paparo
GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How to be Power Collaborator: An Agency Perspective
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