How to be the Best Business Partner (According to a "Big-Wig" CEO) episode artwork

EPISODE · Aug 4, 2026 · 24 MIN

How to be the Best Business Partner (According to a "Big-Wig" CEO)

from The Online Business Manager Show with Sarah Noked · host Sarah Noked

One of the most valuable things about having an Online Business Manager isn't just having someone who can keep projects moving or systems running.It's having a trusted partner who helps you become a better leader.In this episode of The OBM Show, I'm joined by Shannon Mattern, founder of Web Designer Academy, for an honest conversation about what changed when she stopped trying to do everything herself and learned to truly partner with her right-hand person.Shannon shares how difficult delegation was in the early days, why she'd often jump back into work she'd already handed off, and how her OBM helped her shift from "fixing" problems to leading her business more intentionally.We'll talk about:• why delegation is often much harder than business owners expect• how great OBMs help CEOs become stronger leaders, not just more organised ones• what operational leadership looks like beyond project management and systems• how trust develops between a CEO and their Online Business Manager• what business owners should look for in a true strategic operational partnerWhether you're an Online Business Manager, a Virtual Assistant looking to step into a more strategic role, or a business owner wondering what an exceptional OBM partnership really looks like, this episode offers an honest, behind-the-scenes perspective on the relationship that helps businesses scale sustainably.Connect with Shannon (Web Designer Academy): https://webdesigneracademy.com/Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.✨ Ready to take the next step? Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com🧭 Not sure where to start?Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBMUntil next time, keep building the business behind the business.

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One of the most valuable things about having an Online Business Manager isn't just having someone who can keep projects moving or systems running. It's having a trusted partner who helps you become a better leader. In this episode of The OBM Show, I'm joined by Shannon Mattern, founder of Web Designer Academy, for an honest conversation about what changed when she stopped trying to do everything herself and learned to truly partner with her right-hand person. Shannon shares how difficult dele...

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How to be the Best Business Partner (According to a "Big-Wig" CEO)

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