How to Be the World's Best Ad Buyer (with Luke Lambert)

Whether you're an ad buyer yourself, or just invested in the success of your company's media buying, you've probably wondered how the best of the best invest their media dollars.   Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150.    Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy.