How to be unignorable (without playing the algorithm) | #62

Katelyn Bourgoin went from a bankrupt agency owner to the "Ownable idea expert" of LinkedIn. She’s spent 15 years in the trenches of entrepreneurship: building a two-sided marketplace, launching the famous Why We Buy newsletter, and now helping founders become Unignorable. In this episode, Katelyn breaks down: 🔹 The Expert’s Paradox: Why the smartest people are often the worst at marketing themselves 🔹 Founder-Down vs. Product-Up: Why your strategy should start with your beliefs, not your features 🔹 6 Types of Ownable Ideas: From "Coined Problems" to "X vs. Y" frameworks (and how to pick yours) 🔹 The 52-Page AI Co-Writer: How she uses Claude to scale her voice without losing her soul If you feel like a "commodity" in a crowded market, this is your rebrand roadmap. Connect with Katelyn: https://www.linkedin.com/in/katebour/ Put in your email in connectionaccepted.com to be in know about everything CA (website update coming soon). For sponsorships or business inquiries reach out to [email protected] Join Matt & I as we build a $10M Podcast: Subscribe on YouTube Listen on Spotify: https://open.spotify.com/show/3oeHvC5O1oSqIw428DpTHX?si=e6adfe70d5f549b3 Listen on Apple: https://podcasts.apple.com/us/podcast/connection-accepted/id1844434065 Our LinkedIn: ⁠https://www.linkedin.com/company/connection-accepted/⁠