How to Beat ALL of Your Competition?

from The Property Agent Secrets Podcast with Yasser Khan · host Yasser Khan

How do you beat ALL of your competition? Not just 1 competing agent, not 2, not 5. ALL of them?! And do it consistently? For any property, for any price, in any market? Is that even possible?! What Everyone Knows But Doesn't Realise Here's the thing about competition that many agents know about but don't realise. When you're in competition with other realtors for a listing or buyer, how do you answer their question, "Why should I hire you, compared to doing this myself, even doing nothing?" What is your answer going to be? "I'm number 1." "We're the Biggest." "I'm a Top Producer." "I care about your business." Would These Answers Beat Your Competition? No way! How do I know this? Because I tried it before. It doesn't work. There's no benefit for the clients. And these answers are all meaningless. Nobody even pays attention to this shit. And I see so many agents making the same mistake again and again. Part of the reason is that agents copy other agents, even if the thing being copied doesn't work. There's a Better Way My mentor Dan Kennedy asked, "Why should I do business with you when I could do nothing?" I had no answer that day. Until he taught me something that is changing my agents' careers even today by beating up their competition. That day, I discovered the power of the Unique Selling Proposition or USP. Many agents may even have heard of it. But nobody understands it. They think it has to do with marketing. It's not a Marketing Issue. It's a Business Issue. Here's why. Even good marketing, no matter how viral, cannot ultimately solve the problem of DIY buyers today. DIY is showing no signs of going away soon. And it's destroying agents' careers and reducing them to paid employees. Having a USP solves this issue and destroys the DIY culture at its root. It answers the question, "Why should I do business with you, even buying/selling this house by myself, including not doing anything at?" Here's How to Build a USP: A killer USP that destroys all of your compeition must be: Believable Relevant Concise Provable Benefiicial I help my agents come up with killer USPs that they use to destroy their competition. But if they don't 100% own it, there's not much I can do. You can't expect your coach to do pushups for you. You've got to put in the work. And that's how to defeat all of your competition at their own game. Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈 Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE! Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

What this episode covers

How do you beat ALL of your competition? Not just 1 competing agent, not 2, not 5. ALL of them?! And do it consistently? For any property, for any price, in any market? Is that even possible?! What Everyone Knows But Doesn't Realise Here's the thing about competition that many agents know about but don't realise. When you're in competition with other realtors for a listing or buyer, how do you answer their question, "Why should I hire you, compared to doing this myself, even doing nothing?" What is your answer going to be? "I'm number 1." "We're the Biggest." "I'm a Top Producer." "I care about your business." Would These Answers Beat Your Competition? No way! How do I know this? Because I tried it before. It doesn't work. There's no benefit for the clients. And these answers are all meaningless. Nobody even pays attention to this shit. And I see so many agents making the same mistake again and again. Part of the reason is that agents copy other agents, even if the thing being copied doesn't work. There's a Better Way My mentor Dan Kennedy asked, "Why should I do business with you when I could do nothing?" I had no answer that day. Until he taught me something that is changing my agents' careers even today by beating up their competition. That day, I discovered the power of the Unique Selling Proposition or USP. Many agents may even have heard of it. But nobody understands it. They think it has to do with marketing. It's not a Marketing Issue. It's a Business Issue. Here's why. Even good marketing, no matter how viral, cannot ultimately solve the problem of DIY buyers today. DIY is showing no signs of going away soon. And it's destroying agents' careers and reducing them to paid employees. Having a USP solves this issue and destroys the DIY culture at its root. It answers the question, "Why should I do business with you, even buying/selling this house by myself, including not doing anything at?" Here's How to Build a USP: A killer USP that destroys all of your compeition must be: Believable Relevant Concise Provable Benefiicial I help my agents come up with killer USPs that they use to destroy their competition. But if they don't 100% own it, there's not much I can do. You can't expect your coach to do pushups for you. You've got to put in the work. And that's how to defeat all of your competition at their own game. Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈 Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE! Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.