How to Beat Facebook With Better Architecture (with Rachel Barge & Kevin Okie of Leap Grow)

There is a strategy that consistently beats Facebook's advertising platform at its own game. What sounds like "just another hack" is instead both a better philosophy and framework that enables you to consistently outperform your existing digital ad strategies. In this episode, Matt welcome's back Rachel Barge (Founder & Growth Marketer at Leap Grow) alongside her partner in crime for digital advertising, Kevin Okie (Founder & Growth Marketer at Wyvern9). They talk all about their approach, called granularity, and talk you through exactly how to execute it on your own. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Rachel on Twitter: @MattBilotti, @rachelbarge, & @HYPERGROWTH_pod