How To Beat Your Competitors in AI Search  episode artwork

EPISODE · Jun 15, 2026 · 22 MIN

How To Beat Your Competitors in AI Search

from The Digital Marketing Podcast by Exposure Ninja · host Tim Cameron-Kitchen

Sponsored by Semrush. Try Semrush One 👉 https://exposureninja.com/semrushoneYour competitors are showing up in ChatGPT, Google AI Overviews, and Perplexity. You're not, and right now, you have no idea why.This video changes that. I'll show you exactly how to reverse-engineer what your competitors are doing, intentionally or not, to get recommended in AI answers. So you can copy their strategy, close the gap, and start dominating the conversations that matter.Here's what I cover:Why some brands are consistently recommended across every major AI platform and the three metrics that reveal exactly how they're doing itHow to use Semrush's AI Visibility Toolkit to benchmark your brand against competitors across mentions, citations, and cited pagesThe difference between missing, weak, shared, strong, and unique topics and how to use the gap to build your action planWhy not all prompts and topics are worth chasing and how to filter by the ones that will actually drive customers to your businessHow to identify the third-party sources feeding AI answers in your category and how to get your brand mentioned on themThe exact prioritisation framework we used to take a client from 50 conversions per month to nearly 400 and grow their AI Search visibility by more than 10xYou don't need to be a huge brand to win in AI Search. Everything your competitors are doing is visible, if you know where to look.Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/Read the show notes: https://exposureninja.com/podcast/beat-competitors-in-ai-search/

Sponsored by Semrush. Try Semrush One 👉 https://exposureninja.com/semrushoneYour competitors are showing up in ChatGPT, Google AI Overviews, and Perplexity. You're not, and right now, you have no idea why.This video changes that. I'll show you exactly how to reverse-engineer what your competitors are doing, intentionally or not, to get recommended in AI answers. So you can copy their strategy, close the gap, and start dominating the conversations that matter.Here's what I cover:Why some brands are consistently recommended across every major AI platform and the three metrics that reveal exactly how they're doing itHow to use Semrush's AI Visibility Toolkit to benchmark your brand against competitors across mentions, citations, and cited pagesThe difference between missing, weak, shared, strong, and unique topics and how to use the gap to build your action planWhy not all prompts and topics are worth chasing and how to filter by the ones that will actually drive customers to your businessHow to identify the third-party sources feeding AI answers in your category and how to get your brand mentioned on themThe exact prioritisation framework we used to take a client from 50 conversions per month to nearly 400 and grow their AI Search visibility by more than 10xYou don't need to be a huge brand to win in AI Search. Everything your competitors are doing is visible, if you know where to look.Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/Read the show notes: https://exposureninja.com/podcast/beat-competitors-in-ai-search/

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How To Beat Your Competitors in AI Search

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This episode was published on June 15, 2026.

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Sponsored by Semrush. Try Semrush One 👉 https://exposureninja.com/semrushoneYour competitors are showing up in ChatGPT, Google AI Overviews, and Perplexity. You're not, and right now, you have no idea why.This video changes that. I'll show you...

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