How to become a Chief Marketing Officer? B2B & B2C Marketing: Matthew Tran

In today’s episode I invited Matt Tran, former Chief Marketing Officer of AMZ Pathfinder to help us become better marketers.Matt has been a marketer for over 10 years, so I am going to pick his brain on how he became a chief marketing officer and how to differentiate between B2C and B2B marketing. Believe me, there are a lot of explanations out there, but it is best to ask someone who’s been there and done it.✨ Episode Topics:01:13 From Film to Marketing05:34 What did Matt do as Chief Marketing Officer?09:30: B2B and B2C Marketing15:11: Leadership in Marketing18:30 Marketing usually FAILS. Why?21:20 Marketing is a muscle!?34:17 Projection Explained40:00 BEST Advice for Aspiring CMOs📚 Pages Mentioned:Kill Soma: https://www.youtube.com/@KillSomaSaigon🔗 CONNECT WITH MATT Tran https://www.linkedin.com/in/1matthewtran/Subscribe to The Aspiring CMOFacebook https://www.facebook.com/theaspiringcmoInstagram https://www.instagram.com/theaspiringcmo/YouTube https://www.youtube.com/@theaspiringcmo/featured