How to Become a GTM Engineer: A New Career Path for Developers

Developer job titles are changing, and GTM Engineer is one of the fastest-growing roles at the intersection of software, data, automation, AI, and revenue. Instead of building only for product or internal engineering teams, GTM Engineers help companies find, convert, retain, and expand customers through better systems and smarter workflows. In this episode, Matt and Mike explain what GTM Engineers actually do, why being closer to revenue can make an engineer's value easier to demonstrate, and how developers can move toward this work without starting their careers over. They discuss lead scoring, CRM integrations, customer-usage alerts, sales automation, portfolio projects, resume positioning, customer calls, and the importance of documenting measurable business impact. Show Notes: https://www.htmlallthethings.com/podcast/how-to-become-a-gtm-engineer-a-new-career-path-for-developers