How to Become a Marketing Storyteller | Samantha Khater | Episode #9

Hello Small Business Heroes! Episode 9 of The Lat Chat welcomes Samantha Khater who discusses the storytelling of marketing, appearing on the TV show Shark Tank, the purple cow of marketing, and the best ways for you to market your own company. #BusinessMarketing  #TheLatChat   Follow Samantha on all Social Media Platforms: @samanthakhater   Chapters 0:00 – Samantha Khater 5:00 - Marketing is Story Telling 9:30 - A History in Network Marketing 15:50 - Establishing Through Shark Tank 20:00 - From Kayter Co to Dessert Boxes 26:30 - Launching Before Perfecting the Process 30:15 - The Purple Cow 33:50 - Congruence in Marketing 38:00 - The Marketing Sequence 44:00 - Understanding Social Media Platforms 49:00 - You Market Your Business Best 54:00 - Trolls and Karens 58:00 - Empowering Through Education 1:03:00 - 'Don't Go Against the Rules'   Connect with Us! Website: latitudeaccountants.com.au Instagram: instagram.com/latitudeaccountants TikTok: tiktok.com/@latitudeaccountants Podcast: https://spotify.link/sPJJzb3B2Db