How to Become a Paid Expert and Sell From the Stage

In this episode of The Social Media Takeaway, I sit down with Debbie Allen, one of the highest paid speakers in the world, and an internationally recognized market positioning expert who has built and sold multiple million-dollar businesses.At 19, she bought into her family’s business...now she’s spoken in 28 countries. We chat about what it takes to stand out in saturated markets and turn your expertise into income.Debbie talks about how to create speaking topics that SELL, help you identify your ideal target market that will pay you top dollar, and share valuable resources to help you launch your professional speaking business.This conversation is packed with honest, practical strategies, perfect for coaches, consultants, speakers, or anyone ready to shift from 1:1 hustle to scalable, expert-led business models.You’ll also learn: ✅ Why paid speaking isn’t always the best path and what to do instead ✅ How to reverse engineer your offers to drive sales ✅ The #1 mistake people make when selling from stage ✅ Why now is the time to double down on live events ✅ How to build brand authority and use social as your virtual stageWhether you want to book more stages, host your own events, or finally position yourself as the go-to expert in your niche…this episode will show you how to do it the smart, strategic way.SHOW CHAPTERS00:00 Introduction to Debbie Allen00:43 Debbie's Entrepreneurial Journey03:24 Transition to the Speaking Business04:10 Mastering Market Positioning05:51 Secrets of Speaking and Selling from the Stage10:43 Leveraging Social Media and Live Events12:57 Common Mistakes and Trends in Speaking17:05 Debbie's Gift and Final ThoughtsConnect with Debbie!LinkedIn : https://www.linkedin.com/in/debbieallenspeaker/ Grab your FREE COPY of her latest bestselling book Expert Positioning HERE!FREE MASTERCLASS - I highly recommend checking out her free event:Paid Speaker Marketing Machine with Debbie Allen🗓️ Thursday, May 29, 2025 at 9:00 am Pacific (12 pm ET (New York) / 5 pm BST (Dublin/London)SIGN UP HEREIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media.And please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook Group