How to Become A Priority Sale With Bryan Gray

Our agency rainmaker of the week is Bryan Gray. Revenue Path Group (RPG) CEO Bryan Gray helps leaders steer their organizations through times of high velocity and the fight for relevance is never ending and companies are quickly entering the era of value collapse. This is all driven by what RPG calls “The Three Deadly Cs” (Compressed selling time, consensus decision making and commoditization). They believe your biggest threat is becoming a commodity in your prospect’s eyes. What’s making it worse?? ... decision making teams keep getting bigger and your salespeople are ignored until the very end of the prospect’s buying journey. RPG helps organizations take back control by developing playbooks to beat value collapse. Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan and his group are well positioned to help firms better compete and grow in today’s highly competitive arena. Organizations who don’t change and adapt will find themselves less and less relevant; competing on price, unable to defend their value and losing too many opportunities that should’ve been theirs. Bryan co-authored The Priority Sale; designing the blueprint for selling in a post pandemic world...where the “Three Deadly Cs” have changed selling forever. His upcoming book, Battling the Bots - How to build a revenue culture designed to avert the upcoming era of value collapse is designed specifically for C-level executives and sales leaders who must better deploy their revenue function to define and defend their value. Please go to https://www.revenuepathgroup.com/valuecollapse/ for additional resources. https://indiebooksintl.com Episode 12