How to Become a Top ISV with David Pennington

FULL SHOW NOTES
https://podcast.nz365guy.com/95

• Personal background – living in Issaquah, hobbies, family 
• Career highlights being part of the Microsoft Business Applications team 
• Thoughts on the idea of Microsoft’s shift in focus from apps to the platform 
• The “measuring stick” that Microsoft uses to define a top ISV 
• Patterns that successful ISVs do effectively to become a top ISV 
• Creating a business model around being an ISV 
• Various tools that Microsoft have available to enable ISVs in their journey to the Power Platform 
• Unpacking the different categories of ISVs: Build ISV, Extend ISV, Connect ISV 
• Examples of companies that are under the three categories of ISVs 
• Splits between the different types of ISVs 
• Difference between vertical and horizontal solutions 
• Understanding the Power Platform and app separation, pivoting towards starting with CDS and building dedicated applications at their layer 
• Thoughts on possible changes in how recognition works in the future for an example use case 
• Size of the potential market opportunity for ISVs in the business application market 
• Opportunity for SIs to spin up new business units that specifically focus on creating IP 
• Dev Centres – what they are, their purpose, and who can access them 

RESOURCES

• Dynamics 365
• Become a Microsoft Partner
• Azure Consumed Revenue (ACR) 
• Dynamics 365 blogs 

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

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Thanks for listening 🚀 - Mark Smith