EPISODE · Nov 11, 2020 · 15 MIN
How to Become an ‘Expert’ Agency with David C. Baker – Episode 48.
from The Agency Profit Podcast · host Marcel Petitpas, David C Baker
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInDavidCBaker.comThe Business of Expertise BookFinancial Management of a Marketing Firm Book2BobsPodcastAbout David:Author of several books (five, in fact) – including The Financial Management of a Marketing Firm and The Business of Expertise – you may recognize him from the countless conferences he’s spoken at, including TEDx talks.In addition to being featured in The Wall Street Journal, Fast Company, USA Today, NY Times, Inc Magazine, Forbes, CBS (the list is endless), he’s worked with over 900 firms in this space.When he’s not helping experts and agencies, he’s teaching motorcycle racing at the Superbike School, Flying Planes and Helicopters around the world to shoot photography or doing custom woodworking at his home in Tennessee. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
It’s a special one this week, dear viewers. We have the utmost pleasure to bring you the expert’s expert, David C. Baker. He’ll be discussing how best to fix your positioning and lead generation. Points of Interest… Behold the following ponder points… David’s Definition of ‘Expertise’ 2:26 Why Do Agencies Struggle to Place Themselves as Experts? 6:04 Knowing When To Position Yourself as an Expert 7:28 Leveraging Your Expertise for Profitability 8:44 Financial Timekeeping to Gauge Utilization Rate 10:35
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How to Become an ‘Expert’ Agency with David C. Baker – Episode 48.
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